Equify Financial Appoints John Heist, Jr. – Director of Capital Markets

Seasoned Industry Veteran Joins Equify Financial to Execute Capital Market Strategy

FORT WORTH, Texas–(BUSINESS WIRE)–#equify–Equify Financial, LLC, a division of Equify, LLC, a privately-owned, independent, middle market financing company, announced today that John Heist, Jr. has joined their team as Director of Capital Markets.

As Director of Capital Markets, Mr. Heist will be responsible for establishing Equify as a market leader in Capital markets to its peers. He hopes to expand its sell side capabilities for the company along with creating a buy side that works along with the core competencies of Equify.

“We are excited to bring John on board as our new Director of Capital Markets,” said Patrick Hoiby, president of Equify Financial. “I have known John for a long time and his extensive knowledge and experience in the industry will help drive our company forward.”

Prior to joining Equify Financial, John was Vice President of Syndications for Summit Funding Group. With over 30 years’ experience in the finance industry, he also held positions at CCA Financial Services and NELCO Ltd.

“I am excited to be given the flexibility to develop the capital markets department for Equify Financial and start building relationships that will not only help Equify Financial, but our customers as well,” Heist said.

About Equify Financial: Established in December 2011, Equify Financial is a privately-owned, independent, middle market financing company that provides financing for heavy equipment and transportation end-users in the construction, oil and gas, and transportation industries. In addition to providing funding to companies, we offer products such as fleet rental, capital loans, revolving loans, and debt restructure. We want our customers to see us as a business partner and not a transactional lender. One of the core values we live by is “know your customer.” By understanding our customer base, we provide tailored solutions to their specific needs that ultimately strengthen their business.

To find out more about the other services Equify Financial offers, visit equifyfinancial.com.


Tabiatha Purgerson

Equify Auctions, LLC

(817) 490-6800


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