—Mortgage and home equity products unite within a single digital platform—
SAN FRANCISCO–(BUSINESS WIRE)–#HELOC–Roostify, the nation’s most trusted digital lending platform, today announced that TD Bank, America’s Most Convenient Bank®, has added Roostify’s home equity solution to the bank’s digital home lending platform.
In 2019, TD Bank and Roostify partnered to launch a digital mortgage platform which has enhanced the bank’s mortgage processing times to a best-in-industry average. Building on this success, the new home equity platform provides customers with an intuitive online platform for both home equity loans and lines of credit. Customers are offered educational resources to begin the application on their own or with the assistance of a mortgage loan officer.
“TD’s partnership with Roostify has been instrumental in our continued effort to deliver legendary customer experiences at every touch point,” said Jon Giles, Head of Home Equity Lending at TD Bank. “With this latest enhancement, prospective borrowers visiting our website now have consistent, seamless interactions across all of our home lending products. Our business expects to see increased pull-through, accelerated time to close and gains in cost efficiencies.”
Rising home prices have contributed to an increase in equity across the U.S. Roostify’s Loan Builder tool on TDBank.com allows homeowners considering leveraging their equity to assess and compare various home loan products.
“Roostify has created the best possible digital lending experience for TD Bank customers and loan officers,” said Rajesh Bhat, co-founder and CEO of Roostify. “Customers use the same trusted platform to apply for a home equity loan as they use for securing a mortgage. Working independently, or with a loan officer, in an omni-channel environment, the borrower can now secure the loan that best meets their financing needs and preferences of engaging.”
About TD Bank, America’s Most Convenient Bank®
TD Bank, America’s Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 9 million customers with a full range of retail, small business and commercial banking products and services at more than 1,200 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.td.com/us. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US.
TD Bank, America’s Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol “TD.” To learn more, visit www.td.com/us.
Equal Housing Lender.
Founded by consumers looking for a better way to buy a home, Roostify leads the industry in delivering accelerated and transparent digital lending experiences, processing nearly $20 billion a month in loans. From enterprise banks to independent mortgage lenders, lenders across the United States rely on Roostify to speed up closings, reduce risk and unnecessary work, and improve their customers’ lending experience. The company’s highly secure, future-proof lending platform is trusted by some of the world’s largest lenders. For more information, please visit www.roostify.com or follow them on social media at LinkedIn or Twitter @Roostify.
Roostify Media Relations
Gaffney Austin, LLC
TD Bank Media Relations